Rensis likert theory pdf

Home Surveys Academic Research. Rensis Likert, a famous American psychologist, developed the Likert scale, which has profoundly affected the world of behavior research. It is a psychometric rating scale that has since become essential to survey design. It allows researchers to measure individual points of view on various topics, from political beliefs to customer satisfaction.

In this blog, we will look at who Rensis Likert is, focusing on his significant development of the Likert scale and its ongoing importance in modern research. Rensis Likert was an American social psychologist, educator, and author. He is most known for his contributions to social research practice, particularly the development of the Likert scale.

Likert created this easy psychometric tool, and it is the most widely used rating scale in survey research. Likert began his research with scaling methods in the s.

Rensis likert contribution to management

Traditional methods to evaluate attitudes frequently lacked clarity and accuracy. It makes data analysis and interpretation difficult. Likert realized the need for a more sophisticated technique to quantify views and beliefs, and it led him to design the scale. Rensis Likert was born in Cheyenne, Wyoming, on August 5, Likert received his high school education in Kansas, Utah, and Nebraska.

He traveled through several states with his parents in his childhood.