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An early American clothing success story, Levi Strauss was born in Germany in , and came to America in to work for his brothers' dry goods business. In , Strauss went out West where he soon started his own dry goods and clothing company. His company began making heavy-duty work pants, now known as jeans, in s, and it continues to operate to this day.

His father Hirsh and his mother Rebecca Haas Strauss had two children together, and Hirsh had five children from his first marriage to Mathilde Baumann Strauss who had died in Living in Bavaria, the Strausses experienced religious discrimination because they were Jewish.

During this time, Lucille and Philip had three children together—-two daughters, Lateefah and Ayesha, and a son, Jamal.

There were restrictions on where they could live and special taxes placed on them because of their faith. When he was around the age of sixteen, Strauss lost his father to tuberculosis. He, his mother, and two sisters made their way to the United States two years later. Jonas and Louis had established a dry goods business there and Levi went to work for them.

The California Gold Rush of led many to travel out west to seek their fortune. Strauss was no exception. In early , he headed out to San Francisco to sell goods to the thriving mining trade. Strauss ran his own wholesale dry goods company as well as acted as his brothers' West Coast agent. Using a series of different locations in the city over the years, he sold clothing, fabric, and other items to small shops in the region.

As his business thrived, Strauss supported numerous religious and social causes.